Priced by the number of sites.
Every core tool and unlimited users on every plan; white label and client portals come with Agency. Founding members get 50% off for life.
Plans
Prices in US dollars · cancel any time
1 site
For one business website
Join the founding list$199/month$179/month
Billed monthly$2,148 billed yearly
Founding$99/month for lifeMonthly billing only
Includes
- 700 tracked searches
- 50 AI questions across 7 assistants
- 15 content drafts a month
- 5 competitors, 3 locations
- Unlimited users
- Every core tool: SEO, AI search, local, mentions, health, growth, reports
2 sites
For two business websites
Join the founding list$399/month$359/month
Billed monthly$4,308 billed yearly
Founding$199/month for lifeMonthly billing only
IncludesShared across 2 sites
- 1,450 tracked searches
- 102 AI questions across 7 assistants
- 31 content drafts a month
- 11 competitors, 7 locations
- Unlimited users
- Every core tool: SEO, AI search, local, mentions, health, growth, reports
5 sites
For a group of sites
Join the founding list$899/month$809/month
Billed monthly$9,708 billed yearly
Founding$449/month for lifeMonthly billing only
IncludesShared across 5 sites
- 3,700 tracked searches
- 260 AI questions across 7 assistants
- 80 content drafts a month
- 28 competitors, 18 locations
- Unlimited users
- Every core tool: SEO, AI search, local, mentions, health, growth, reports
Agency
For agencies and their clients
Talk to usTalk to us
Priced around your clients
Includes
- Every tool on every client site
- White label and a client portal
- Client reports with the verdicts
- Unlimited users
- Allowances set with you
Founding members get 50% off for life. Everyone on the founding list before launch gets the founding price, billed monthly. Payment opens at launch.
Compare plans
| Allowance | 1 site$199/month$179/month, yearly | 2 sites$399/month$359/month, yearly | 5 sites$899/month$809/month, yearly | AgencyTalk to us |
|---|---|---|---|---|
| Plan | ||||
| Founding price, for life | $99/month | $199/month | $449/month | — |
| Sites | 1 | 2 | 5 | Your client sites |
| Users | Unlimited | Unlimited | Unlimited | Unlimited |
| Every core tool | Included | Included | Included | Included |
| White label and a client portal | Agency plan | Agency plan | Agency plan | Included |
| Search and AI | ||||
| Tracked searches¹ | 700 | 1,450 | 3,700 | Set with you |
| Of those, checked daily | 300 | 620 | 1,575 | Set with you |
| AI questions, weekly in 7 assistants² | 50 | 102 | 260 | Set with you |
| Keyword research lookups a month | 300 | 620 | 1,600 | Set with you |
| Mystery-shopper runs a month | 4 | 9 | 23 | Set with you |
| Content | ||||
| Content drafts a month | 15 | 31 | 80 | Set with you |
| Title and description rewrites a month | 300 | 620 | 1,600 | Set with you |
| Watch | ||||
| Competitors | 5 | 11 | 28 | Set with you |
| Locations | 3 | 7 | 18 | Set with you |
| Mentions watch terms | 20 | 41 | 105 | Set with you |
| Your backlinks monitored | 25,000 | 55,000 | 150,000 | Set with you |
| Site and data | ||||
| Full-site crawl | 10,000 pages a site, weekly; key pages daily | 10,000 pages a site, weekly; key pages daily | 10,000 pages a site, weekly; key pages daily | Set with you |
| Data history | 2 years | 3 years | 5 years | Set with you |
| Unlimited, with fair use | ||||
| Findings, verdicts, Changes and approvals | Included | Included | Included | Included |
| Reports and Ask Dottpace AI | Included | Included | Included | Included |
| Integrations³ | Included | Included | Included | Included |
$399 for 2 sites is $1 more than two single-site plans ($398) and pools more: 1,450 tracked searches instead of 2 × 700, and 102 AI questions instead of 2 × 50 — used where each site needs them. Allowances are shared across a plan's sites; only the crawl is per site. Yearly is 10% off, billed once a year. The founding price is billed monthly. ¹ A tracked search is one search term in one market; its phone and computer results come with it. The daily ones are checked every day, the rest every week. ² An AI question is one question you track, asked every week in all 7 assistants (ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude and Grok) — it counts once. An extra run you ask for uses one more. ³ Google Ads, Meta Ads and Shopify wait for the platform's approval; the integrations page marks them.
How billing works
- Nothing is charged before launch.
- Monthly or yearly, in US dollars. Yearly is 10% off.
- Paddle, our merchant of record, handles checkout, invoices and sales tax.
- Cancel any time in Plans & billing.
Before you choose
- See the example audit — founding members get theirs free before launch.
- More than 5 sites? Talk to us.
Pricing questions
Is there a free trial?
No. Join the founding list for a free audit of your site before launch.
What is the founding offer?
50% off for life for everyone who joins the founding list before launch: $99, $199 or $449 a month instead of $199, $399 or $899. Billed monthly, while the subscription stays active.
When can I pay?
At launch — Dottpace is coming soon. Join the founding list and we'll email you the day it opens.
Are the allowances per site?
No. They're shared across the plan's sites — the 3,700 tracked searches on 5 sites go where you need them. Only the crawl is per site: up to 10,000 pages each, every week.
Can I cancel or get a refund?
Cancel any time; the plan runs to the end of the period you paid for. Refunds within 14 days — see the Refunds page.
Is there an agency plan?
Yes: client sites, white label, a client portal and client reports. Talk to us.
Join the founding list
Dottpace is coming soon. Join the founding list before launch and get 50% off for life.
You're on the list.
We'll email you when Dottpace opens.
We'll email you the Slack invite link.
Ask for what your site needs — founding members' requests go to the front of the queue, and you see which ones get built. Join with any email, then post your site in #introductions.